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Get ready with a trumpet fanfare! The Pantone Color of the Year for 2024 is …
PEACH FUZZ. Yes, Peach Fuzz it is. Pantone 13—1023
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” That’s from Leatrice Eiseman, executive director, Pantone Color Institute™
Peach Fuzz, claims the Pantone website, “captures our desire to nurture ourselves and others. It’s a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.”
Hotel lobby courtesy of Pantone.
While Pantone may be THE Color of the Year, there are others.
Benjamin Moore
Our partner Benjamin Moore has proclaimed Blue Nova as its 2024 Color of the Year, described as “violet and blue coming together in an elevated, sumptuous hue.”
Blue Nova by Benjamin Moore.
Add these paint manufacturer’s 2024 picks to the kaleidoscope
- Persimmon by HGTV Home & Sherwin-Williams
- Ironside by Dutch Boy
- Cracked Pepper by Behr
- Renew Blue by Valspar
- Limitless by Glidden
- Upward by Sherwin-Williams
Cracked Pepper by Behr.
How did all this start anyway?
We found an article at ArchitecturalDigest.com titled Here’s How Color of the Year Mania Came to Be.
“In the 1957 romantic comedy Funny Face, Kay Thompson — playing a larger-than-life fashion editor inspired by Diana Vreeland–leads a musical number in which she marshals her staff (and presumably the world at large) to “think pink!” Bolts of Pepto Bismol–colored fabric unfurl across her carpeted office floor as she tells her junior editors to “bury the beige.” As it turns out, Funny Face was right on schedule. In real life, pink was all the rage, dousing everything from a 1957 Ford Thunderbird to a 1957 RCA Whirlpool electric range. The parallel underscored a uniquely 20th-century phenomenon—that colors themselves could have moments.”
Isn’t that funny since this is still the season of Barbie pink?
More from that article: “It can be tempting to think of color trends mere whim, or—when a trend really takes off—as a lucky stroke of creative genius. But as that other esteemed fictional fashion editor, Miranda Priestly in The Devil Wears Prada, famously schooled her hapless assistant Andy, the colors of consumer products are never an accident. They are deliberately chosen, work their way through retail networks high and low, and end up tinting the wardrobes of even those who claim to be indifferent to fashion.”
The Pantone Color System has been the standard for color matching since 1963. In 1999, the Pantone Color Institute created the Pantone Color of the Year educational program to engage the design community and color enthusiasts around the world in a conversation around color. The Pantone website states: “We wanted to draw attention to the relationship between culture and color. We wanted to highlight to our audience how what is taking place in our global culture is expressed and reflected through the language of color. This thought process rings just as true today as it did back in 1999. That’s one of the major reasons why, each year, so many around the world look forward to our Pantone Color of the Year announcement.”
Pantone may not have been the first, though. Pratt & Lambert, a paint manufacturer geared to the interior design market, claims their program dates to 1996.
How does all this help the consumer?
First: It does stimulate some fun conversation and debate, even if it’s only about: How in the world do they come up with those names?
Second: It fosters creativity. Most of us don’t want to be boring with our interiors. Colors of the year make us think beyond the basic red, blue, yellow, green, or black and white, or even beige.
Third: It helps us learn about different paint brands and what they offer.
Renew blue by Valspar.
Color plays an important role in how interior decorating affects mental health. Color moves us. Color can set a mood and create a conversation. The website colorpsychology.org puts it this way: “It can excite or soothe your mood, raise or lower your blood pressure, even whet your appetite! Whether it’s innate or learned, it’s undeniable that color has a vital impact on how we go about our lives.”
So take your pick and make 2024 more colorful. If you would like help from our color consultants contact us or call (301) 888-2133.
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